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Conduct independent research if required. In 250 words, discuss the various considerations in evaluating the suitability of marketing activities, including: consistency with overall marketing direction
Conduct independent research if required. In 250 words, discuss the various considerations in evaluating the suitability of marketing activities, including:
- consistency with overall marketing direction
- exposure to be achieved
- matching of attendees to target markets
- resource considerations
- timing of activity or event
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
