Question
Conduct online research and find an interesting social media campaign for a company of your choice. For your posting, describe the campaign, and if appropriate,
Conduct online research and find an interesting social media campaign for a company of your choice.
For your posting, describe the campaign, and if appropriate, include a link. In your description, please include the following information:
1.Which social media platform was used?
2.Why was this particular social media platform chosen?
3.Who was the target market?
4.What was the goal for thecampaign? If you cannot find this information, what are your thoughts?
5.What was the theme? What slogan, visuals, and personality were employed?
6.How did the campaign roll out? What did the company do? What did customers have to do?
7.What were the results of the campaign?
8.Does this campaign "fit" with other marketing communication activities?
Remember to include in-text citations and references for your resources.
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