Question
conduct research and analyze the effectiveness of the current marketing strategies of company Hertz (concerning 4Ps and services) with regard to this company/brand offering (e.g.,
conduct research and analyze the effectiveness of the current marketing strategies of company Hertz (concerning 4Ps and services) with regard to this company/brand offering (e.g., product, service, or experience). Then, you will identify the Hertz's target consumers and analyze advantages and disadvantages of the current marketing strategy
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Contemporary Business
Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer
1st Canadian Edition
978-1118161739, 1118161734
