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Imagine that you are advertising a new product line of an eco friendly tire for Trelleborg Sealing Solutions. Describe how you will position the product and who your competitors are. What words

do you want the consumer to associate with your product? What is the image of the

product? How does this compare to the competition?

Explain how you have positioned the product based on benefits or attributes

Create a perceptual map of your new product and the competitors using your positioning

strategy.

Creative Message

Describe what message you will send with your marketing communications. State which

of the creative advertising styles you will use and why?