Conduct research on NIKE, and answer the below:

Brands must incorporate digital elements into their designs because doing so is no longer an option but rather the norm. The brands online presence ought to enhance and supplement its efforts at offline branding. The use of digital marketing tools has elevated consumer engagement (Cunningham 2021). Consider yourself the marketing manager for NIKE and critically discuss and evaluate the digital marketing tools currently and those that could potentially be utilised by NIKE (20 marks for practical application to NIKE).