2. Much of the outreach discussed in the case study is geared toward youth football teams, which...

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2. Much of the outreach discussed in the case study is geared toward youth football teams, which are presumably made up of a majority of male players. What implication does that have for the Firedogs’

attempts to grow the fan base? What ideas do you have to grow the game among young female fans?

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Principles And Practice Of Sport Management

ISBN: 9781284254303

7th Edition

Authors: Lisa Pike Masteralexis, Mary Hums

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