Question
Congratulations! You have inherited the complete rights for ten songs from the late Prince's estate.You are planning make new web where users can pay and
Congratulations! You have inherited the complete rights for ten songs from the late Prince's estate.You are planning make new web where users can pay and download these songs. How to price these songs?
As a good marketing analyst, you elicited 7 potential buyers' willingness to pay for these songs. These consumers are a very good representation of the potential market for these songs. Please look at MS Excel file "Songs Data.xls" that shows 7 consumers' maximum willingness to pay for these 10 songs. For example, customer 5 is willing to pay up to $1.76 for song 3.
Determine a quantity discount schedule that maximizes the revenue (e.g., if a customer buys up to 5 songs, she pays $ 2.5 per song and thereafter $0.75 per song). What is the revenue under quantity discount? How many songs get sold?
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