The Li Ning brand was founded in 1990 by the famous gymnast Mr. Li Ning as a professional sportswear brand in China, a holistic company that brank marketing, developed, designed, produced, retail. tasks: 1. Using Customer-based brand equity to evaluate the Li Ning brand equity includes brand awareness, brand performance, brand imagery, brand Judgements, brand Feelings, Resonance, and recommend how to improve it. 2. In-depth analysis of the brand positioning strategy of Li Ning brand, how combined with marketing mix strategies to create competitive advantage. 2. Also, recommend Li Ning brand how to sustainability open up to get international market successful.