Question
Connelly Inc., a manufacturer of quality electric ice cream makers, has experienced a steady growth in sales over the past few years. Because her business
Connelly Inc., a manufacturer of quality electric ice cream makers, has experienced a steady growth in sales over the past few years. Because her business has grown, Jan DeJaney, the president, believes she needs an aggressive advertising campaign next year to maintain the companys growth. To prepare for the growth, the accountant prepared the following data for the current year:
Variable costs per ice cream maker | |||
Direct labor | $ | 19.00 | |
Direct materials | 22.50 | ||
Variable overhead | 9.50 | ||
Total variable costs | $ | 51.00 | |
Fixed costs | |||
Manufacturing | $ | 106,500 | |
Selling | 66,500 | ||
Administrative | 382,000 | ||
Total fixed costs | $ | 555,000 | |
Selling price per unit | $ | 95 | |
Expected sales (units) | 50,000 | ||
3. Jan has set the sales target for 53,700 ice cream makers, which she thinks she can achieve by an additional fixed selling expense of $227,550 for advertising. All other costs remain as per the data in the above table. What will be the operating profit if the additional $227,550 is spent on advertising and sales rise to 53,700 units?
4-a. What will be the new breakeven point if the additional $227,550 is spent on advertising?
4-b. Prepare a contribution income statement at the new breakeven point.
4-c. What is the percentage change in both fixed costs and in the breakeven point?
5. If the additional $227,550 is spent for advertising in the next year, what is the sales level (in units) needed to equal the current years operating profit at 50,000 units?
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