Consider a city council meeting full of polarized individuals that are angry, let's say regarding gun control and your city council is voting on whether or not to ban parents from carrying firearms on campus. Second, nobody, and I mean nobody likes being told they are wrong and will regularly deny facts that do not support their position. Ok, now with that in mind, would a pile of fact sheets in the back be sufficient? What about other ways to communicate? You could use commercials, speakers at public events, websites, newspaper, radio, pod casts, streaming events. So many ways to communicate, sometimes you may need to consider in your analysis who it is you are trying to reach or influence and what is the best method based on the message. Have you had an experience that you had to figure out HOW to communicate just as much as WHAT to communicate?