Consider a company/organization that is U.S. based but has potential to enter a foreign market (or one that is in the U.S. and other countries but has potential to expand to a country that it is not in). Answer these questions:

Which market entry strategy would be a good option for this company/organization considering what product/service it markets and its current business approaches and strategy (in other words, look at 'How to Enter the Market').

1. Review the Figure entitled 'Sustainable Marketing' in Chapter 20. Which concept is this company/organization employing OR which concept should it employ?

3. Research and list some privacy and/or security considerations in marketing that the company should account for.

Reference

Kotler, P. T., & Armstrong, G. (2020). Principles of Marketing (17th Edition). Pearson Education