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Consider a premium bathroom fixtures manufacturer that sells faucets for an average wholesale price of $300. Retailers typically list these items for $1,000. The manufacturer

Consider a premium bathroom fixtures manufacturer that sells faucets for an average wholesale price of $300. Retailers typically list these items for $1,000. The manufacturer is considering integrating forward into retailing so it can capture the retail margin and has asked you for advice. Briefly describe the factors you would consider in deciding whether or not to recommend such a corporate strategy

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