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Consider figure above. When conducting marketing research, marketers ask key questions before the test screening of a movie. For the question, How old are you?,
Consider figure above. When conducting marketing research, marketers ask key questions before the test screening of a movie. For the question, "How old are you?", what would be the action and use of this question A to marketers?
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make sure the respondent meets recommended age requirements for being admitted to the movie G PG R etc.
identify people who fit the profile of the target audience for the movie
identify people who frequently attend movie
determine if the respondent is mature enough to provide valuable input when critiquing the elements of the movie
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