Question
Consider one of your favorite brands that you think has really embraced our digital world, and answer the following questions: Which brand/product/service did you pick?
Consider one of your favorite brands that you think has really embraced our digital world, and answer the following questions: Which brand/product/service did you pick? How has this brand innovated its marketing mix (Product, Price, Place, and Promotion) to adapt to our digital world? Has this brand also leveraged the "5th P" (Participation)? If so, how?
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
