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Q3 Nowadays, Retailers operate in a harsh and fast-changing environment, which offers threats as well as opportunities for them. What are the new trends and
Q3 Nowadays, Retailers operate in a harsh and fast-changing environment, which offers threats as well as opportunities for them. What are the new trends and developments they need to consider as they plan and execute their competitive strategies?
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
