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Consider some companies that have managed category perception well. Which ones can you think of, and how did they manage this category perception? Which ones
Consider some companies that have managed category perception well.
Which ones can you think of, and how did they manage this category perception?
Which ones can you think of did not handle this well.
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Marketing Management
Authors: Dawn Iacobucci
1st edition
1285429958, 978-1285429953
