Consider the Brand Britain case. Imagine you are marketing a UK product after Brexit. There are 3 possible approaches:

a)Heritage Britain - a celebration of traditional values

b)European Britain - a celebration of UK relationship/history with the rest of Europe

c)Reinvention of a New Era for Britain - looking into the future regardless of what happens for Brexit

Questions:

1.Which approach would you pick out of the 3 options? Explain your reasoning.

2.How would you implement your approach successfully? Consider issues such as the brand image, message, target clients. What are the pros and cons of your approach?