Consider theconcept of customer satisfaction in a stadium survey.

Customer satisfaction and customer experience are an extremely important part of any business. For a sport stadium and a sport event the customer experience should be an important part of the design process not just a summative measurement. This is because service and consumption occur simultaneously

Explore this issue thoroughly, explore the stadium industry, find benchmark examples, and ask yourselves: 'Why should we measure it at all? How? Should it be built around key 'touch points'? Or should it be more holistic and emerge from stadium users?