Question
Consider the concept of segmentation for email marketing. What are some ways one can segment email customers -list and describe at least 4 ways. How
Consider the concept of segmentation for email marketing. What are some ways one can segment email customers -list and describe at least 4 ways. How important is this segmentation and how will it effect the strategy used for a particular email campaign?
-Attached is book and authors! (reading is chapter 8)
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Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
4th Canadian Edition
132913178, 978-0134365954, 013436595X, 978-0132913171
