Question
Consider the different types of media available and explain which channel(s) you would recommend Uber use for a campaign aiming to reach Generation X. The
Consider the different types of media available and explain which channel(s) you would recommend Uber use for a campaign aiming to reach Generation X.
The four channels are Direct, Indirect, Multiple and Hybird, so could you please tell me what is the different between them?
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
