Consider the Florida market for the sale of sweaters. What happens when there is an unseasonably long and very cold winter?

b) Consider the Florida market for the sale of grapefruit. What happens when an unseasonably long, cold winter ruins half of the grapefruit crop?

c) Florida has returned to a normal winter pattern of mild sunny weather, but much of the rest of the United States is experiencing a brutal winter weather, including huge amounts of snow and temperatures hovering below freezing in the months of October to April. How might this scenario affect the hotel industry in Florida?