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Consider the following brands, and discuss the extendibility of each: Harley-Davidson Red Bull Tommy Hilfiger Whole Foods Netflix U.S. Marines

Consider the following brands, and discuss the extendibility of each:

  1. Harley-Davidson
  2. Red Bull
  3. Tommy Hilfiger
  4. Whole Foods
  5. Netflix
  6. U.S. Marines

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Brand extendibility refers to the ability of a brand to stretch beyond its core product or service offerings into new markets or product categories while maintaining its brand essence and relevance Le... blur-text-image

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