1. Consider the following case study on "efficient consumer response" (ECR), which may be defined as a joint initiative among the intermediaries in a marketing channel to work efficiently together for the benefit of consumers: https://www.youtube.com/watch?v=flvd6-LiVvU. [10]

More information about the various intermediaries can be found at the following URLs:

• Ahold Delhaize: https://www.aholddelhaize.com/en/home/
• CHEP: https://www.chep.com/us/en/consumer-goods
• Colruyt: https://www.colruytgroup.com/wps/portal/cg/en/home
• FrieslandCampina: https://www.frieslandcampina.com/
• Remitrans: https://remitrans.be/ (use Google's translate function if the site loads in Dutch)

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3. Consider the following case study on "efficient consumer response" (ECR), which may be defined as a joint initiative among the intermediaries in a marketing channel to work efficiently together for the benefit of consumers: https://www.youtube.com/watch?v=flvd6-LiVvU. [10] More information about the various intermediaries can be found at the following URLs: . Ahold Delhaize: https://www.aholddelhaize.com/en/home/ . CHEP: https://www.chep.com/us/en/consumer-goods Colruyt: https://www.colruytgroup.com/wps/portal/cg/en/home FrieslandCampina: https://www.frieslandcampina.com/ . Remitrans: https://remitrans.be/ (use Google's translate function if the site loads in Dutch) Draw the marketing channel at hand in this case study. HINTS: . CHEP and Remitrans operate at the same channel level, as do Colruyt and Ahold Delhaize. . Use the term "distributor" rather than "wholesaler" if you think this type of channel intermediary is relevant. . Your answer should be based on the appropriate consumer channel shown in Figure 12.2 of the textbook - NOT on the diagram that appears in the vignette. You should clearly indicate the role of each channel member, as well as the nationality of the consumers at hand. Use software such as Microsoft PowerPoint or draw your answer by hand and insert it here