Question
Does the form of greeting have an impact on consumers' mood before the shopping experience? (Mood is an important situational variable and can influence purchase
Does the form of greeting have an impact on consumers' mood before the shopping
experience? (Mood is an important situational variable and can influence purchase behavior)
Does the demeanor and dress of the salesperson have an impact on the potential buyer? Does
a salesperson have to be passive or can he be more effective by being "pleasantly obnoxious"?
Is there a difference in consumer expectation levels (in terms of greetings) for different kinds
of retailers e.g., specialty versus non-specialty stores? If so, why?
Can personality be an intra-individual factor moderating consumer response to greetings? In
other words, is it possible to identify consumers (by certain personality traits) who are more
receptive to (or conversely get turned off by) salutations?
Personal experiences of students with respect to various kinds of greetings and their perceived
effectiveness.
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