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Consider the following categories of products: beer, candy bars, and running shoes For each category, please do the following: identify the basic level, superordinate, and
Consider the following categories of products: beer, candy bars, and running shoes For each category, please do the following: identify the basic level, superordinate, and subordinate levels in the taxonomic structure identify prototypes for each category, and explain your choices identify the specific features and associations consumers likely have with the prototypes
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