1. Consider the following product categories: Smartphones Supermarkets Jeans Automobiles Car insurance Hotels

(a) For each category of product, give an example of a well-known brand that uses price as a lead marketing-mix activity and one that uses price as a background marketing-mix activity.

Smartphones:

Supermarkets:

Jeans:

Automobiles:

Car Insurance:

Hotels:

b) Choose one of these lead-background pairs. For each of the two companies in the pair, describe some of the pricing-policy choices that were likely to have been made to implement the companys decision on the strategic prominence of price.