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Consider the following results of a conjoint analysis for chocolate bars: Please finish as much as you can, thank you! Utilities Table - Conjoint Analysis
Consider the following results of a conjoint analysis for chocolate bars:
Please finish as much as you can, thank you!
Utilities Table - Conjoint Analysis Label Utility Variable Intercept Chocolate Dark Chocolate Milk Center Chewy Center Soft price 1.5 price 1.75 7 Intercept -1.25 Class.ChocolateDark 1.25 Class.Chocolate Milk 0.5 Class.CenterChewy -0.5 Class.CenterSoft 0.75 Class.price1D5 -0.75 Class.price1D75 Perform the following analysis: Tradeoff between price Dark-chewy and Dark-soft chocolates Market share forecast for: a. Dark-Chewy- 1.50 b. Dark-Soft - 1.50 C. Milk-Chewy- 1.50 d. Milk-Soft - 1.50 Attribute importance Utilities Table - Conjoint Analysis Label Utility Variable Intercept Chocolate Dark Chocolate Milk Center Chewy Center Soft price 1.5 price 1.75 7 Intercept -1.25 Class.ChocolateDark 1.25 Class.Chocolate Milk 0.5 Class.CenterChewy -0.5 Class.CenterSoft 0.75 Class.price1D5 -0.75 Class.price1D75 Perform the following analysis: Tradeoff between price Dark-chewy and Dark-soft chocolates Market share forecast for: a. Dark-Chewy- 1.50 b. Dark-Soft - 1.50 C. Milk-Chewy- 1.50 d. Milk-Soft - 1.50 Attribute importanceStep by Step Solution
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