Question
Consider the following scenario and answer the questions that follow: You have been consulted to advise on a new retail outlet selling upmarket mens clothing,
Consider the following scenario and answer the questions that follow: You have been consulted to advise on a new retail outlet selling upmarket mens clothing, targeting older, high income male customers in n metropolitan area. The store will be located in a new multi-level shopping mall, which has been designed for smooth traffic flow for ease of access, just off a major highway.
Q.4.1 Evaluate the location of the shopping mall in terms of its accessibility. (6)
Q.4.2 Suggest factors that should be considered in positioning the store within the shopping mall. (6)
Q.4.3 Exterior store design is an opportunity to make a good first impression on potential customers, aimed at drawing customers into the store. Q.4.3.1 Describe the types of window displays the store could use. (4)
Q.4.3.2 Assess the role of exterior signage. (4)
Q.4.4 Recommend an interior store design to encourage the stores customers to stay and browse longer in terms of: Display fixtures Flooring Atmospherics
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started