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Consider the history of Amazon.com. Think back to when the management of the company first decided to extend their web-based system to include products other
Consider the history of Amazon.com. Think back to when the management of the company first decided to extend their web-based system to include products other than books (e.g., wine, specialty gifts, etc.). How would you have assessed the feasibility of this venture when the idea was first suggested? How "risky" would you have considered the project that originally implemented this concept? Why?
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