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Consider the kind of communications (advertising and promotions) campaign you might put together using the various attitude change theories discussed in class, to lessen the
Consider the kind of communications (advertising and promotions) campaign you might put together using the various attitude change theories discussed in class, to lessen the impact of binge drinking in cities at night. Consider who your targets would be and what the different elements of your campaign would include. Discuss specific strategies that you would use in this campaign to achieve its goals.
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