Question
Consider the Women's National Basketball Association (WNBA). Using SWOT analysis, analyze the current market climate of the WNBA, and project its future market climate. Here
Consider the Women's National Basketball Association (WNBA). Using SWOT analysis, analyze the current market climate of the WNBA, and project its future market climate. Here are some questions to consider: What effect are the media having on the WNBA? What effect will the media have on the WNBA in the future? What kinds of relationships have advertisers and sponsors had with WNBA owners in the past, and what benefits did each party derive? How might the relationships of WNBA owners with advertisers and corporate sponsors change in the future? Discuss with your peers.
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