Question
Consider two manufacturers. Company X produces specialized machine tools that are only utilized by motor vehicle assemblers. Company Y produces farm equipment sold throughout the
Consider two manufacturers. Company X produces specialized machine tools that are only utilized by motor vehicle assemblers. Company Y produces farm equipment sold throughout the world. Which firm is most likely to rely on distributors to sell its products and provide after sales support? Question 1 options: a) Company X. b) Company Y. c) Given each product is an expensive capital good, both companies are equally likely to rely on distributors.
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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