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Consider who is interested in your brand or service. Identify the type of customer groups that are interested in the product and why. Targeting customers:
- Consider who is interested in your brand or service. Identify the type of customer groups that are interested in the product and why.
- Targeting customers: Based on the brands service offering and customer segments, describe who you are targeting and why.
- Differentiation: What is unique about your product or service? What sets it apart from competitive products? For example, will you differentiate the price based on quality and value?
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Targeting Customers Our brand offers highquality sustainable fashion products aimed at environmentallyconscious consumers who prioritize ethical practices in their purchasing decisions Our target customer groups include millennials and Gen Z individuals who are socially conscious and value sustainability in the products they use These customers are interested in our brand because we not only offer stylish and trendy clothing but we also prioritize ecofriendly materials transparency in our supply chain and fair labor practices Differentiation What sets our product apart from competitors is our strong emphasis on sustainability and ethical practices We source our materials from recycled fabrics organic cotton and other ecofriendly sources ensuring that our products have minimal environmental ...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
