Consider you are owner of a business offering logistics support to retail stores, meaning your customer are retail business owners. Amidst pandemic many of your customer are forced to shut down due to losses and many are not giving you business or orders. Please explain how will you handle this 'revenue risk' to your business. 1. Would you offer discounts to ensure income to your business? 2. Would you pivot and look for other customers? 3. Would you offer additional services like e-commerce support, etc. to your current customers to help them expand their business and get customers?