"Consider your personal relationship to products, services and brands. Select a product or service or brand that you are absolutely positive about. How would you characterize your relationship to that product/service/brand? Select another product, service or brand that you are absolutely negative about; what is your relationship to that? Which personal and cultural factors might explain your relationships to these products, services or brands? Provide relevant recommendations to marketers (and if applicable to public policy makers) based on your discussion".