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M8. Discussion - Casper Sleep Inc. 2015 Marketing Communications Planning Casper Sleep Inc.: Marketing Communications Planning How much should Casper spend on its marketing communication

M8. Discussion - Casper Sleep Inc. 2015 Marketing Communications Planning

Casper Sleep Inc.: Marketing Communications Planning

How much should Casper spend on its marketing communication campaign?

Launch communications budget = $30,000

In 2015 with 100 M in sales revenue, what should their budget be?How have their marketing communication goals changed (AIDA?)?

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