Considering case $4$: My Starbucks Idea: Co$-$creation strategies, answer the following questions: $(1)$ Discuss the benefits of using virtual communities to engage and develop relationships with consumers. $(2)$ Discuss the benefits of deploying social media listening and AI technology for marketing research purposes. $(3)$ Discuss the downside of using computer$-$aided methods in market research. $(4)$ Suggest alternative methods that Starbucks might use to research its market. $(5)$ Critically evaluate the ethical issues that may be associated with the use of AI technology.