Considering Sesame Place was accused of racism after a viral video

https://www.cnn.com/videos/us/2022/07/22/smr-sesame-place-scandal.cnn

1) Could you create a "Big Idea" for Crisis Com Plan Is there something that your client (Sesame Place) can do that will make an impact by committing to the improvement of the company (and any issues that have arisen) and driving home the goals and key messages This needs to show a COMMITMENT to its audiences that they are working to regain trust and forgiveness.