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Considering the concept of Return on Customer (ROC) What kind of advantages and benefits are possible for a company adopting this objective? How would it

Considering the concept of "Return on Customer" (ROC)

What kind of advantages and benefits are possible for a company adopting this objective?

How would it help a company balance the short-term and the long-term goals of the company?

Explain how ROC different from customer lifetime value LTV?

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