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Construct a questionnaire to measure consumer attitude toward the fast food chain, Chipotle. Include statements for: Consumer attitude (dislike to like) Cognitions / Beliefs (at
Construct a questionnaire to measure consumer attitude toward the fast food chain, Chipotle.
Include statements for:
- Consumer attitude (dislike to like)
- Cognitions / Beliefs (at least 2 statements)
- Affect / Feelings (at least 2 statements)
- Conation / Intentions (at least 2 statements)
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