Question
Construction on the Oriole Full-Service Car Wash is nearing completion. The owner is William Brown, a retired accounting professor. The car wash is strategically located
Construction on the Oriole Full-Service Car Wash is nearing completion. The owner is William Brown, a retired accounting professor. The car wash is strategically located on a busy street that separates an affluent suburban community from a middle-class community. It has two state-of-the-art stalls. Each stall can provide anything from a basic two-stage wash and rinse to a five-stage luxurious bath. It is all touchless, meaning there are no brushes to potentially damage the car. Outside each stall, there is also a 400-horsepower vacuum. William likes to joke that these vacuums are so strong that they will pull the carpet right out of your car if you arent careful. William has some important decisions to make before he can open the car wash. First, he knows that there is one drive-through car wash attached to a gas station only a 10-minute drive away. It charges $ 5.00 for a basic wash, and $ 4.20 if you also buy at least 30 litres of gas. It is a brush-type wash with rotating brush heads. There is also a self-serve stand outside your car and spray until you are soaked car wash a 15-minute drive away. He went over and tried this out. He went through $ 3.00 in quarters to get the equivalent of a basic wash. He knows that both of these locations always have long lines, which is one reason he decided to build a new car wash. William is planning to offer three levels of wash service: basic, deluxe, and premium. The basic is all automated; it requires no direct intervention by employees. The deluxe is all automated except that, at the end, an employee will wipe down the car and put a window treatment on the windshield that reduces glare and allows rainwater to run off more quickly. The premium level is a pampered service. This will include all the services of the deluxe, plus a special wax after the machine wax, and an employee will vacuum the car, wipe down the entire interior, and wash the inside of the windows. To provide the premium service, William will have to hire a couple of car wash specialists to do the additional pampering. William has made the following estimates, based on data he received from the local chamber of commerce and information from a trade association:
Per Unit | Total | |||
---|---|---|---|---|
Direct materials per basic wash | $ 0.31 | |||
Direct materials per deluxe wash | 0.75 | |||
Direct materials per premium wash | 1.06 | |||
Direct labour per basic wash | n/a | |||
Direct labour per deluxe wash | 0.40 | |||
Direct labour per premium wash | 2.40 | |||
Variable overhead per basic wash | 0.11 | |||
Variable overhead per deluxe or premium wash | 0.14 | |||
Fixed overhead | $ 112,140 | |||
Variable selling and administrative expensesall washes | 0.11 | |||
Fixed selling and administrative expenses | 131,880 |
The total estimated number of washes of any type is 42,000 per year. William has invested assets of $ 380,800. He would like a return on investment of 15%.
(a)
William estimates that of the total 42,000 washes, 19,000 will be basic, 19,000 will be deluxe, and 4,000 will be premium. Using cost-plus pricing, calculate the selling price that William should use for each type of wash to achieve his desired ROI of 15%. (Round answers to 2 decimal places, e.g. 15.25.)
Basic | Deluxe | Premium | ||||
---|---|---|---|---|---|---|
Target selling price | $ enter a dollar amount rounded to 2 decimal places | $ enter a dollar amount rounded to 2 decimal places | $ enter a dollar amount rounded to 2 decimal places |
Step by Step Solution
There are 3 Steps involved in it
Step: 1
![blur-text-image](https://dsd5zvtm8ll6.cloudfront.net/includes/images/document_product_info/blur-text-image.webp)
Get Instant Access with AI-Powered Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
![blur-text-image](https://dsd5zvtm8ll6.cloudfront.net/includes/images/document_product_info/blur-subtext-image.webp)
Step: 3
![blur-text-image](https://dsd5zvtm8ll6.cloudfront.net/includes/images/document_product_info/blur-subtext-image.webp)
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started