Consulting Opportunity4.4The Unbearable Questionnaire

Consulting Opportunity 4.4 The Unbearable Questionnaire "I'm going to go into a depression or at least a slump if someone doesn't figure this out soon," say Penny Stox, office manager for Carbon, Carbon, & Rippy, a large brokerage firm. Penny is sitting across a conference table from you and two of her most productive account executives, By Lowe & Sal Hy. You are all mulling over the responses to a questionnaire that has been distributed among the firm's account executives, which is shown in Figure 4.C1 0. "We need a crystal ball to understand these," By and Sal call out together. "Maybe it reflects some sort of optimistic cycle or something," Penny says as she reads more of the responses. "Who designed this gem, anyway?" Rich Kleintz, " By and Sal call out in unison. "Well, as you can see, it's not telling us anything!" Penny exclaims. Penny and her staff are dissatisfied with the responses they have received on the unbearable questionnaire, and they feel that the responses are unrealistic reflections of the amount of information account executives want. In a paragraph, state why these problems are occurring. On a separate sheet, change the scaling of the questions to avoid these problems. Circle the appropriate number for each source of information described. 1. Industry Reports About Less he Same 2. Trend Analysis we need to he Same More change this 3 questionname .Penny 3. Computer-Generated Graphs About ess The Same Mare (5 4. Investment Advisory Services Less The Same 5) 5. Point and Figure Charts About Less the Same 2 3 6. Computerized Portfolio Analysis Less he Serve More 3 7. Hot Tips About Less Figure 4.C1 A questionnaire developed for the brokerage firm Carbon, Carbon, & Rippy by Rich Kleintz