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Consumer behavior Describe the aspects of functional quality about Walmart.Assess the atmosphere of the establishment Next, describe important aspects of affective quality. Be sure to
Consumer behavior
Describe the aspects of functional quality about Walmart.Assess the "atmosphere" of the establishment
Next, describe important aspects of affective quality. Be sure to include information about:
Fit:
Congruity:
Odors:
Music:
Color:
The Social Environment:
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