Question
If you were to conduct both an internal and external marketing audit of an organisation, how would you ensure the characteristics of a quality audit
If you were to conduct both an internal and external marketing audit of an organisation, how would you ensure the characteristics of a quality audit were upheld? (Use the table below to give some examples that would fulfil the criteria in the left-hand column).
- comprehensive
- systematic
- independent
- periodic
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
