consumer behavior

REVIEW 3-1 Define hedonic consumption and provide an example. 3-2 How does the sense of touch influence consumers' reac- tions to products? 3-3 Identify and describe the three stages of perception. 34 Why is Weber's Law a challenge for green marketers? 3-5 Does subliminal perception work? Why or why not? 3-6 Compare and contrast perceptual vigilance and percep- tual defense. 3-7 "The whole is greater than the sum of Ita parts." Explain this statement 3-8 How do you Identify a product's object. sign (or symbol). and interpretant? 3-9 What do we mean by the concept of augmented real ity? Glve an example that is not discussed in the chapter. How does this concept differ from virtual reality? 3-10 How does semiotics help marketers understand con- sumer behavior? CONSUMER BEHAVIOR CHALLENGE