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consumer behaviour not sure how to approach these questions in relation to health food product Describe you will assess, estimate, and test the impact of
consumer behaviour
not sure how to approach these questions in relation to health food product
- Describe you will assess, estimate, and test the impact of individual, social and lifestyle influences on consumer behaviour for this product line.
- Describe how you will ensure the focus of appeal meets legal and ethical obligations and budgetary requirements of the marketing plan. (Please discuss the budget here and how you will ensure that this meets the budgetary requirements.)
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
