Question
Consumer purchases are influenced strongly by characteristics that marketers cannot control but must take into account other factors. Explain how social factors might influence consumer
Consumer purchases are influenced strongly by characteristics that marketers cannot control but must take into account other factors. Explain how social factors might influence consumer behavior regarding car industry.
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
