Consumer wisdom on cyber bullying Overall Aim: To understand social and behavioural issues in regards to consumer wisdom and develop a practical social marketing plan (report, not an essay) to increase consumer wisdom in a particular context. After reviewing and analysing consumer wisdom, develop practical application of models, techniques and approaches in a SOCIAL marketing plan that would also include practical application of theories, models, techniques and approaches in developing the social marketing plan. TOPIC Consumer wisdom and social marketing is becoming more obvious that many of the behaviours that social marketing programs attempt to change/ develop for the good of individuals and the community are aimed at building wisdom - consumer wisdom. Investigate consumer wisdom in the literature, present an integrated summary of research and develop a social marketing plan to build consumer wisdom in a particular context theme. Importantly, developing a Social Marketing (SM) plan that is relevant for that context theme. Any literature must support the proposed SM plan. Please utilise evidence-based research to demonstrate comprehension of the topic. Consider the use of downstream, midstream or upstream marketing techniques. Definitions: What is wisdom? Many definitions exist -a generally agreed definition is: Wisdom is what you need to understand in order to live well and cope with the central problems, and avoid the dangers, in the predicaments human beings find themselves in. (Nozick, 1989, p. 267). Lately attention has turned to consumer wisdom with the publication of a highly regarded paper by Luchs and Mick (2018). Luchs and Mick have identified five facets of consumer wisdom, in particular, emotional mastery. Through emotional mastery individuals may be less prone to impulsive, short term decisions that are contrary to their own and the community's long- term wellbeing. Use (at least) 5 wisdom / consumer wisdom articles (can be peer-refereed from academic journals, Government sources, etc.). State an integrated summary of these articles - a mini review Develop a social marketing plan to begin to change the behaviour of consumers by developing wisdom in a specific context e.g., health, relationships or financial matters.