Question
Consumerism issue: YOU ARE WORKING FOR A COMPANY THAT SELLS APPLE JUICE TO BABIES. YOU HAVE JUST FOUND OUT THAT YOUR PRODUCT HAS NO APPLE
Consumerism issue:
YOU ARE WORKING FOR A COMPANY THAT SELLS "APPLE JUICE" TO BABIES. YOU HAVE JUST FOUND OUT THAT YOUR PRODUCT HASNOAPPLE JUICE IN IT. IT IS 100% A CHEMICAL COCKTAIL! WHAT DO YOU DO?
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
