Question
Consumers and business markets are motivated to make purchases by the AIDA process. What is the difference between the consumer marker and the business market.
Consumers and business markets are motivated to make purchases by the AIDA process. What is the difference between the consumer marker and the business market. What does AIDA stand for? How does this process work.
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
